Earthen Nourish
An organic skin-care brand, built from scratch — logo, packaging, product photography and a full soap line, grown with family.
A pandemic project that became a family brand
Upon graduating during the pandemic in 2020, I explored ways to promote and experiment with eco-friendly products for everyday use — leveraging my multi-talented mother's expertise.
We drew on personal experience and family values to bring authenticity and purpose into the organic soap brand, connecting with customers on a deeper level.
Internet marketing, business planning, communication, financial management, photography, and logistics — all learned on the job, running a real venture end to end.
Logo design
Keeping the brand's values and identity in mind, I incorporated elements emphasising the word "Natural." The label was composed in a printable format for packaging, with each soap's label designed in relation to the main logo.
Five scents, one story
Homemade, on purpose
The inspiration for each photo was drawn from the products themselves, to help customers easily relate to them. Live videos were recorded during shoots for marketing content. Every photo was taken with an iPad in natural light, using everyday elements from around the home for an authentic, homemade look.
Soap menu design
A printed menu of the full soap line, designed to sit alongside the product at markets and pop-ups — matching the label system used across packaging.
Building trust, one delivery at a time
Challenges
Navigating social media and building trust with customers was a challenge — networking and reaching into different spheres helped us find our space in the market. Falling prey to internet scams was also a hurdle along the way.
We kept improving with every delivery, and eventually completed a bulk order of 500 soaps as a wedding favour.
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