Research & Strategy

The Soft Power of Scotland

The brief of the project was to understand soft power, its influence, strengths and weaknesses in a Scottish context. We chose to explore Water and explore how Scotland can harness its Soft Power as a Hydro-nation, particularly its Water Management and Renewable Energy Technology.

Role

Proposal details and graphics, project scope

Team

Group Project — Caitlyn, Aarti, Wi Nei, Shuhan, Yang

Duration

5 Week Project

Context

Glasgow School of Art, Stage 1 Project

The guide book proposal, shown as a printed mockup
01 · Context

The brief

The brief of the project was to understand soft power, its influence, strengths and weaknesses in a Scottish context. We chose to explore Water and explore how Scotland can harness its Soft Power as a Hydro-nation, particularly its Water Management and Renewable Energy Technology.

What is soft power to me

Soft power is the country's ability to influence its perception, culture and ideologies without coercion. Its more than just nation branding. It serves as a dynamic force that allows smaller nations to carve a niche for themselves in the global stage. I also believe soft power presents an opportunity for nations not only to empower and fortify their own assets but also to utilise their influence to uplift and empower other nations.

What I owned

01

My role

I was responsible for generating proposal details and its graphics, define project scope, communicate ideas to the tutor. Managed to divide tasks and project flow and goals. Came up with ideas and design interventions.

02 · Process

Research and engagement

How we framed it

Design opportunityInnovation challengeDesign methodContextual focus

Research methodology

We had to Identify key stakeholders. Then interviewed researchers who worked on community water resilience and Hydro-power technology and Environmental and Social justice officer at GSA to gather insights to understand how was water could be leveraged as a soft power in Scotland.

The engagement tool

The term carbon footprint is used more often, as opposed to 'water footprint'. I came up with the Idea for an engagement tool and the aim of the tool was to introduce this topic at the same time spark conversations on water management and hydroenergy in Scotland and how it could be leveraged from a local's perspective. We added a provocative question for the to gather insights.

03 · The challenge

What we found

Scotland's water abundance leads to wasteful practices, addressed through awareness campaigns, rainwater harvesting, and community-driven solutions. With expertise in hydroenergy and governance, Scotland can drive global decarbonization, climate advocacy, and support for low-income nations, solidifying its role as a Hydronation.

Research question

How can community engagement in water governance and early education on water and energy conservation foster long-term resilience and sustainable practices?

04 · Proposal

Outcome & touchpoints

01

Guide book

Enhance educational opportunities for children and young adults while raising awareness about water infrastructure in schools and institutions.

The guide book proposal
A spread from the guide book
The guide book proposal in use
02

Water credit card system

Promote water-saving behaviors through a water credit system, rewards, and education, encouraging lifestyle changes and supporting environmental initiatives and government policies.

The water credit card
The water credit card system on screen
03

Water footprint

Advocate for water-related issues by integrating the concept of 'water footprint' into daily life.

Water footprint touchpoint
Water footprint touchpoint
Water footprint touchpoint
05 · Result

Where it landed

Initiated and led the Soft Power of Scotland project in a group of five, engaging technical and non-technical stakeholders and utilizing qualitative and quantitative research methodologies to drive research-driven insights and recommendations.

This project was also pitched and taken well by the Scottish Water council but due to time constraints couldn't follow through.

Aarti Vijay Raghavan
© Aarti Vijay, 2026